Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was:
A) personally relevant.
B) presented in a humorous way.
C) based on what others thought of the car.
D) moderately inconsistent with his prior attitudes.
E) based on knowledge and experience.
Correct Answer:
Verified
Q31: Alan became interested in baby toys when
Q32: In the context of the different types
Q33: Nathan wants to purchase a new laptop.
Q34: _ are needs that relate to the
Q35: _ is a consumer's experience of being
Q37: In the context of involvement, consumers can
Q38: According to Maslow's theory, _ is the
Q39: Gretchen found herself buying and wearing clothes
Q40: Jonathan loves using Giranne Car Wax on
Q41: Which of the following statements is true
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents