Question 1

In the context of objects of involvement, consumers involved in certain decisions and behaviors are experiencing a(n) _____.
A) objective response
B) response involvement
C) motivated reasoning
D) rational involvement
E) cognitive collaboration

Accepted Answer

Response involvement refers to the extent to which a consumer is actively involved in a decision or behavior, and can range from low (minimal effort, automatic response) to high (intense effort, strong emotional response). This concept is specifically related to the consumer's response to the object of involvement, making it the best choice for this question. The other options are either too broad (e.g. motivated reasoning can apply to any type of decision making) or not relevant to the context of consumer behavior.

Question 2

Cindy has had an interest in Barbie dolls since she was 7 years old. She continues to collect Barbie dolls and attends conventions with other Barbie doll enthusiasts. Cindy has _____ in Barbie dolls.
A) reiterating involvement
B) situational involvement
C) cognitive involvement
D) enduring involvement
E) affective involvement

Accepted Answer

Enduring involvement is a long-standing interest in a product or activity. Cindy's interest in Barbie dolls has continued since she was 7 years old, indicating enduring involvement rather than situational, cognitive, affective or reiterating involvement.

Question 3

Which of the following statements is true of the original Maslow's hierarchy?
A) Needs are not always ordered exactly as in this hierarchy.
B) Lower-order needs are always fulfilled before higher-order needs.
C) Ordering of needs are always consistent across individuals or cultures.
D) The hierarchy takes into consideration the intensity of needs.
E) The hierarchy considers the resulting effect on motivation.

Accepted Answer

Maslow's hierarchy was presented as a general model of human needs, but it is acknowledged that needs can be prioritized differently depending on individual circumstances and cultural differences.

Question 4

Kimberly is excited about a high-end vacuum cleaner she purchased. She can't wait to show her husband how well the vacuum cleaner works on their old carpet. Kimberly feels proud of her purchase because it displays her ability to take care of her family. This is an example of _____.
A) enduring motivation
B) affective involvement
C) cognitive collaboration
D) rational expectation
E) elaborative perception

Accepted Answer

Affective involvement refers to the emotional attachment or personal importance someone places on a product or purchase. Kimberly's excitement and pride in her purchase indicate a high level of affective involvement. The other options do not fit the scenario described.

Question 5

Consumers tend to use decision-making shortcuts when they:
A) devote extra effort to process an information.
B) are opportunistic.
C) ​are less motivated.
D) ​evaluate information critically.
E) ​comprehend goal-relevant information.

Accepted Answer

Consumers use decision-making shortcuts, or heuristics, when they are less motivated to process information thoroughly, often due to limited time, interest, or cognitive resources.

Question 6

Ron regularly consumes pain killers even if he feels the slightest of body aches. Although Ron has been warned several times by his well-wishers that heavy consumption of pain-reducing medicines could harm his kidneys, he still continues to believe that he can compensate the medication's harmful effects by drinking a lot of water. In this scenario, Ron's behavior is an example of _____.
A) motivated reasoning
B) ​an objective involvement
C) ​an approach-avoidance conflict
D) ​critical thinking
E) ​emotion regulation

Accepted Answer

Ron's behavior is an example of motivated reasoning, which is a cognitive bias that occurs when an individual's desires or emotions influence their beliefs or decision-making. Despite being warned about the potential harm, Ron still believes that he can compensate for the medication's harmful effects by drinking a lot of water, which is a justification he has created to continue taking the painkillers.

Question 7

Helma needed to find a lawn mower to remove weeds that had grown rapidly after recent rains. Her need is best classified as a(n) _____.
A) self-actualization need
B) symbolic need
C) hedonic need
D) functional need
E) egoistic need

Accepted Answer

Helma's need for a lawn mower is a functional need because it serves a practical purpose of removing weeds.

Question 8

Personal relevance is something that:
A) has an indirect bearing on the self.
B) leads to lower or moderate levels of motivation.
C) leads to a moderate inconsistency with prior attitudes.
D) has potentially significant consequences or implications for our lives.
E) allows us to know the enduring beliefs about what is right/wrong, important, or good/bad.

Accepted Answer

Personal relevance refers to something that has important consequences or implications for our lives. It is something that we perceive as being connected to our self and is therefore likely to be more motivating and impactful than something that has an indirect bearing on us, as in option A. Personal relevance is also likely to be more consistent with our prior attitudes, making option C incorrect. Option B, on the other hand, is not necessarily true as personal relevance can lead to high levels of motivation. Option E is not directly related to personal relevance.

Question 9

Which of the following statements is true of needs?
A) They are cognitions that create inner value for consumers.
B) They are deeper-level goals that reflect a high level of involvement.
C) They create values that permanently motivate consumers.
D) They reflect inner forces that create tension in individuals.
E) They are effects that create outer value for consumers.

Accepted Answer

Needs reflect inner forces that create tension in individuals. They are the basic requirements for human survival and can create a level of discomfort or tension until they are satisfied. For example, hunger creates a need for food, and thirst creates a need for water.

Question 10

Our view of who we are and the way we think others view us is referred to as:
A) self-projection.
B) consumer image.
C) consumer projection.
D) self-concept.
E) ego imaging.

Accepted Answer

The concept described in the question is known as self-concept, which refers to an individual's view of themselves and how they believe others view them.

Question 11

Alan became interested in baby toys when his daughter was born. His interest in the toys declined when his daughter turned 2 years old. This is an example of _____.
A) internal motivation
B) reasoning motivation
C) reiterating involvement
D) enduring involvement
E) situational involvement

Accepted Answer

Alan's interest in baby toys was sparked by a specific situation (the birth of his daughter) and declined when the situation changed (his daughter grew older), which is characteristic of situational involvement. Situational involvement is temporary and influenced by specific circumstances or events.

Question 12

In the context of the different types of involvement, _____ exists when we show interest in an offering or activity over a long period of time.
A) temporary involvement
B) situational involvement
C) enduring involvement
D) affective involvement
E) cognitive involvement

Accepted Answer

Enduring involvement refers to a long-term interest in a product or activity, and this choice fits the description given in the question. Temporary involvement and situational involvement both suggest a shorter timeframe for interest, while affective and cognitive involvement both relate to emotional and mental engagement with a product or activity rather than a long-term commitment.

Question 13

Nathan wants to purchase a new laptop. To make the best choice, he reads computer magazines and articles online daily to acquire knowledge about various laptop specifications available. This is an example of _____.
A) cognitive involvement
B) enduring motivation
C) rational agitation
D) affective collaboration
E) elaborative perception

Accepted Answer

Nathan's frequent reading and research show cognitive involvement, which refers to a level of interest and engagement with a product or service that motivates the consumer to learn more about it.

Question 14

_____ are needs that relate to the meaning of our consumption behaviors to ourselves and to others.
A) Social needs
B) Functional needs
C) Non-social needs
D) Symbolic needs
E) Hedonic needs

Accepted Answer

Symbolic needs refer to the meaning or symbolism attached to our consumption behaviors, such as the social or personal identity we create through the products we own or consume.

Question 15

_____ is a consumer's experience of being motivated with respect to a product or service, or decisions and actions about these.
A) Simulating need
B) Felt involvement
C) Service positioning
D) Implied marketing
E) Risk perception

Accepted Answer

Felt involvement refers to a customer's personal connection and emotional investment towards a product or service. It influences their decision-making process and subsequent behavior towards the product or service. This concept is crucial for marketers to understand while creating effective advertising campaigns and brand positioning strategies.

Question 16

Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was:
A) personally relevant.
B) presented in a humorous way.
C) based on what others thought of the car.
D) moderately inconsistent with his prior attitudes.
E) based on knowledge and experience.

Accepted Answer

The information in the commercial was personally relevant to Chris, as it involved a car he is interested in buying.

Question 17

In the context of involvement, consumers can be involved with many different entities, which makes it important to identify the:
A) object of involvement.
B) degree of subjective involvement.
C) specific emotions elicited by the involvement.
D) enduring needs.
E) situational needs.

Accepted Answer

Identifying the object of involvement is crucial in understanding the consumer's level of involvement and the reasons behind it.

Answer: B 
 The degree of subjective involvement refers to the level of personal relevance and importance of the object of involvement to the consumer.

Answer: C 
 The specific emotions elicited by involvement can vary depending on the object of involvement and the level of subjective involvement.

Answer: D and E 
 Enduring and situational needs are important to consider in the context of involvement, but they are not as critical as identifying the object of involvement and the degree of subjective involvement.

Question 18

According to Maslow's theory, _____ is the need for self-fulfillment and enriching experiences.
A) egoistic involvement
B) self-contentment
C) societal need
D) physiological need
E) self-actualization

Accepted Answer

According to Maslow's theory, self-actualization is the need for self-fulfillment and enriching experiences. It is the highest level of need in the hierarchy, which includes physiological needs, safety needs, love and belonging needs, and esteem needs. Self-actualization refers to the desire to fulfill one's potential and achieve a sense of personal growth and fulfillment.

Question 19

Gretchen found herself buying and wearing clothes from a boutique that her friends frequented even though she really did not like the brands. This is an example of _____ driving acquisition.
A) safety needs
B) social needs
C) functional needs
D) symbolic needs
E) egoistic needs

Accepted Answer

Gretchen's behavior is driven by her social needs, specifically her desire to fit in with her peer group who frequent the boutique.

Question 20

Jonathan loves using Giranne Car Wax on his vehicles. When someone notices his car, he always engages in a conversation about his favorite car wax. In this scenario, Jonathan displays _____ with Giranne Car Wax.
A) social engagement
B) model association
C) felt involvement
D) opportunistic behavior
E) service affection

Accepted Answer

Jonathan displays felt involvement with Giranne Car Wax because he has a personal attachment to it and enjoys talking about it with others.

Quiz 2: Motivation, Ability, and Opportunity

In the context of objects of involvement, consumers involved in certain decisions and behaviors are experiencing a(n) _____.

Cindy has had an interest in Barbie dolls since she was 7 years old. She continues to collect Barbie dolls and attends conventions with other Barbie doll enthusiasts. Cindy has _____ in Barbie dolls.

Which of the following statements is true of the original Maslow's hierarchy?

Kimberly is excited about a high-end vacuum cleaner she purchased. She can't wait to show her husband how well the vacuum cleaner works on their old carpet. Kimberly feels proud of her purchase because it displays her ability to take care of her family. This is an example of _____.

Consumers tend to use decision-making shortcuts when they:

Helma needed to find a lawn mower to remove weeds that had grown rapidly after recent rains. Her need is best classified as a(n) _____.

Personal relevance is something that:

Which of the following statements is true of needs?

Our view of who we are and the way we think others view us is referred to as:

Alan became interested in baby toys when his daughter was born. His interest in the toys declined when his daughter turned 2 years old. This is an example of _____.

In the context of the different types of involvement, _____ exists when we show interest in an offering or activity over a long period of time.

Nathan wants to purchase a new laptop. To make the best choice, he reads computer magazines and articles online daily to acquire knowledge about various laptop specifications available. This is an example of _____.

_____ are needs that relate to the meaning of our consumption behaviors to ourselves and to others.

_____ is a consumer's experience of being motivated with respect to a product or service, or decisions and actions about these.

Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was:

In the context of involvement, consumers can be involved with many different entities, which makes it important to identify the:

According to Maslow's theory, _____ is the need for self-fulfillment and enriching experiences.

Gretchen found herself buying and wearing clothes from a boutique that her friends frequented even though she really did not like the brands. This is an example of _____ driving acquisition.

Jonathan loves using Giranne Car Wax on his vehicles. When someone notices his car, he always engages in a conversation about his favorite car wax. In this scenario, Jonathan displays _____ with Giranne Car Wax.