Perceived risk is the extent to which a consumer:
A) has the fear of using a product.
B) has planned the consequences of an action.
C) has spent time using and considering a product or service.
D) anticipates negative consequences of an action.
E) considers the potential rewards of using a particular product or service.

Question

Quizplus · Accepted Answer

Perceived risk refers to the consumer's anticipation of negative consequences that may result from using a particular product or service. The fear of using a product is one example of negative consequences, but not the only one. Planned consequences, spending time using a product, and considering potential rewards are not necessarily related to perceived risk.

Perceived Risk Is the Extent to Which a Consumer