Cognitive style refers to a consumer's:
A) decisions about brand choices, consumption, disposition, and spending.
B) experience of being motivated with respect to a product or service.
C) knowledge of and access to cultural resources.
D) ability to accurately assess their physical resources.
E) preferences for ways information should be presented.

Question

Quizplus · Accepted Answer

Cognitive style refers to how an individual processes, organizes, and interprets sensory information. Preferences for how information should be presented are a key component of cognitive style. Therefore, the best choice is E.

Cognitive Style Refers to a Consumer's