Psychological risk reflects consumers' concern about the extent to which a product or service:
A) causes them a high level of physical stress.
B) may not fulfill a functional need.
C) fits with the way they perceive themselves.
D) leads to high levels of affective involvement.
E) may not fulfill a hedonic need.

Question

Quizplus · Accepted Answer

Psychological risk involves concerns about whether a product or service aligns with one's self-identity or self-perception. It's about the risk of a product or service not matching how consumers see themselves or wish to be seen by others.

Psychological Risk Reflects Consumers' Concern About the Extent to Which