Joshua saw an online article with information that was slightly negative about the brand of personal computer he had just bought. He then looked up other articles on the Internet to see if this was the case. In this scenario, which of the following factors is affecting Joshua's motivation?
A) Increase in aptitude
B) Decreasing affective involvement
C) Increase in perceived risk
D) Inconsistency with attitudes
E) Increasing risk aversion

Question

Quizplus · Accepted Answer

Joshua's action of seeking additional information after encountering negative information about his recent purchase indicates an effort to resolve cognitive dissonance. This dissonance arises from the inconsistency between his decision to buy the computer (which likely involved a positive attitude towards the brand) and the negative information he encountered. This scenario does not directly indicate changes in aptitude, affective involvement, perceived risk, or risk aversion but rather an effort to align his attitudes with his behaviors and the information he encounters.

Joshua Saw an Online Article with Information That Was Slightly