Product distribution and shelf placement do not affect consumers' exposure to brands and packages.

Question

Quizplus · Accepted Answer

Product distribution and shelf placement can greatly affect the level of exposure consumers have to brands and packaging. Products that are prominently displayed at eye level or near checkout counters are more likely to catch consumers' attention and be purchased. Additionally, products that are widely distributed in multiple locations are more likely to be seen by a larger number of potential consumers.

Product Distribution and Shelf Placement Do Not Affect Consumers' Exposure