
Brenda records her favorite TV show on a digital video recorder because it is aired during her work hours. When she watches the recorded show later, she skips all the commercials and watches only the show. In this case, Brenda's actions can be categorized as _____.
A) closure
B) preattentive processing
C) zapping
D) figure and ground
E) zipping
Correct Answer:
Verified
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