In the context of touch as a marketing stimulus, which of the following is a tactic to increase sales?
A) Offering coupons
B) Offering "scratch-and-sniff" ads
C) Offering trial sizes
D) Conducting contests
E) Giving promotional deals

Question

Quizplus · Accepted Answer

Offering trial sizes allows customers to physically interact with the product, which can increase the likelihood of purchasing. Coupons, contests, and promotional deals may attract attention, but do not necessarily involve touch as a stimulus. "Scratch-and-sniff" ads may involve touch, but the effectiveness of this tactic in increasing sales is unclear.

In the Context of Touch as a Marketing Stimulus, Which