Which of the following statements is true of cord-cutters?
A) They drop streaming services in favor of cable or satellite television subscriptions.
B) They refrain from binge-watching multiple episodes of a series in quick succession.
C) They view commercials but mentally block them out.
D) They make it easy for marketers to plan for ad exposure.
E) They tend to have different media habits.

Question

Quizplus · Accepted Answer

Cord-cutters, by definition, have chosen to end their subscriptions to cable or satellite television services in favor of streaming options. Therefore, they have different media habits than those who still subscribe to traditional television services.

Which of the Following Statements Is True of Cord-Cutters