In the context of consumer behavior, identify a true statement about attention.
A) Attention is limited.
B) Preattentive processing happens with focal attention.
C) Focal attention occurs in peripheral vision.
D) Attention is undivided.
E) Habituation increases the attention-getting ability of marketing stimuli.

Question

Quizplus · Accepted Answer

Attention is a limited resource, meaning that consumers cannot focus on all stimuli presented to them at once. They must selectively attend to certain stimuli while ignoring others. This is because attention is a cognitive process that requires mental effort and consumes neural resources, which are finite. Therefore, marketers need to understand how to capture and maintain consumer attention effectively.

In the Context of Consumer Behavior, Identify a True Statement