_____ describes the different levels of abstractness in the associations that a consumer has about concepts and how the consumer's psychological distance from these concepts influences his or her behavior.
A) Construal level theory
B) Fixed point theory
C) Adaptation level theory
D) Abstract theory
E) Bohr's theory

Question

Quizplus · Accepted Answer

The given description matches with the concept of Construal level theory, which explains how a consumer's psychological distance from a concept influences his/her behavior and the different levels of abstractness in associations related to these concepts.

_____ Describes the Different Levels of Abstractness in the Associations