In the context of memory and retrieval, which of the following statements is true of interference?
A) It is reduced by repeatedly retrieving a particular information from memory.
B) It occurs when the strength of a memory deteriorates over time because of the presence of other memories that compete with it.
C) It is negatively affected by competitive advertising when an established brand promotes a new attribute.
D) It affects bilingual customers since second-language messages are retrieved better than first-language messages.
E) It occurs when a person retrieves memories through the use of decoding techniques.

Question

Quizplus · Accepted Answer

Interference occurs when other memories interfere with the retrieval of a specific memory, causing it to become weaker over time. Repeatedly retrieving the same information from memory can actually strengthen it, making option A incorrect. Option C is not related to memory and retrieval. Option D is a generalization and not necessarily true for all bilingual individuals. Option E refers to encoding, not retrieval.

In the Context of Memory and Retrieval, Which of the Following