Research indicates that fear appeals that evoke guilt, regret, or challenge are ineffective in influencing consumers.

Question

Quizplus · Accepted Answer

Research has shown that fear appeals that evoke guilt, regret, or challenge can be effective in influencing consumers under certain conditions such as providing a feasible solution or action to alleviate the fear. However, the effectiveness of fear appeals can vary depending on the message content, target audience, and the type of fear being used.

Research Indicates That Fear Appeals That Evoke Guilt, Regret, or Challenge