The _____ are analytical processes that explain how consumers form and change attitudes.
A) affective response models
B) expectancy-value models
C) emotional appeal models
D) fear appeal models
E) affective heuristic models

Question

Quizplus · Accepted Answer

Expectancy-value models are the analytical processes that explain how consumers form and change attitudes. Affective response models focus on emotional reactions, emotional appeal models and fear appeal models are specific types of persuasion techniques, and affective heuristic models rely on mental shortcuts and emotions in decision-making.

The _____ Are Analytical Processes That Explain How Consumers Form