Which of the following statements is true of peripheral-route processing?
A) Consumers' attitudes are based on tangential analysis of the message.
B) It involves high elaboration on the part of the consumer.
C) It happens when consumers' motivation, ability, and opportunity is high.
D) It is an approach to attitude formation based on emotion.
E) Consumers form strong, accessible, and confidently held attitudes that are persistent and resistant to change.

Question

Quizplus · Accepted Answer

Peripheral-route processing involves low elaboration on the part of the consumer, and attitudes are based on tangential analysis of the message. This means that consumers may be influenced by cues such as the appearance of the message, the source of the message, or the mood they are in while receiving the message, rather than the actual content of the message.

Which of the Following Statements Is True of Peripheral-Route Processing