Which of the following statements is true of source credibility?
A) Credible sources convince even those consumers who hold their existing attitude with confidence.
B) Consumers are more likely to believe that a source is credible when the source endorses multiple products.
C) Consumers tend to believe official sources are more credible than ordinary people.
D) The sleeper effect does not occur when a message is delivered by a low-credibility source.
E) Sources are credible when they are trustworthy, have expertise, and have high status.

Question

Quizplus · Accepted Answer

Source credibility refers to the perceived level of trustworthiness, expertise, and status that a source is perceived to have. These factors all contribute to the overall perception of the source being credible or not. Option A is incorrect; credible sources may not always convince those who hold their existing attitude with confidence. Option B is incorrect because multiple product endorsements do not necessarily make a source more credible. Option C may be true in some situations, but this is not always the case. Option D is false; the sleeper effect can occur regardless of the source's initial level of credibility.

Which of the Following Statements Is True of Source Credibility