An indirect comparative message is:
A) one in which the offering is compared with those of unnamed competitors.
B) a message delivered by a low-credibility source.
C) a thought that discounts or attacks the message source.
D) a message that is forgotten more quickly than the source.
E) one in which a company's new product is compared to its original product.

Question

Quizplus · Accepted Answer

An indirect comparative message is one in which the offering is compared with those of unnamed competitors. This type of message seeks to imply that the company's product is superior to its competitors without directly mentioning them.

An Indirect Comparative Message Is