Which of the following statements is true of direct comparative messages?
A) Direct comparative messages are effective in generating attention and brand awareness.
B) Direct comparative messages are used when an offering has a feature that is similar to that of a competitor's.
C) Direct comparative messages are messages in which an offering is compared with those of unnamed competitors.
D) Direct comparative messages have high credibility compared with other forms of messages.
E) Direct comparative messages are the most common type of comparative messages.

Question

Which of the following statements is true of direct comparative messages?
A) Direct comparative messages are effective in generating attention and brand awareness.​
B) Direct comparative messages are used when an offering has a feature that is similar to that of a competitor's.
C) Direct comparative messages are messages in which an offering is compared with those of unnamed competitors.
D) Direct comparative messages have high credibility compared with other forms of messages.
E) Direct comparative messages are the most common type of comparative messages.

Quizplus · Accepted Answer

Direct comparative messages are known for their effectiveness in generating attention and brand awareness because they directly compare the features or benefits of a product or service against those of competitors, making the comparison explicit for the audience. This approach can make the advertised product or service more memorable and can help differentiate it from competitors in the minds of consumers.

Which of the Following Statements Is True of Direct Comparative