_____ refers to an ad providing information to consumers.
A) Emotional contagion
B) The sleeper effect
C) The hedonic dimension
D) The functional dimension
E) Emotional appeal

Name: _____ refers to an ad providing information to consumers. A) Emotional contagion B) The sleeper effect C) The hedonic dimension D) The functional dimension E) Emotional appeal
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The functional dimension refers to ads that provide information to consumers, such as features and benefits of a product or service.

_____ Refers to an Ad Providing Information to Consumers