_____ deals with how consumers cope with the threat of death by defending their world view of values and beliefs.
A) Weber's law
B) The sleeper effect
C) Terror management theory
D) The utilitarian dimension
E) The theory of reasoned action

Question

Quizplus · Accepted Answer

Terror management theory deals with how individuals cope with the fear of death by defending their essential values, beliefs, and worldviews. It suggests that people need to manage their awareness of their mortality, and they do so by creating meaningful cultural worldviews that give purpose to their lives and the assurance that they will be remembered after they die.

_____ Deals with How Consumers Cope with the Threat of Death