A two-sided message is one that:
A) contains both positive and negative information.
B) contains information from two different sources.
C) has both hedonic and utilitarian aspects.
D) uses two types of comparative advertising.
E) opens up communication between two sources.

Question

Quizplus · Accepted Answer

A two-sided message is one that contains both positive and negative information. This type of message is often used in advertising to address potential criticisms or concerns about a product or service, while also highlighting its benefits. This approach is believed to be more effective in persuasion than using only a one-sided message.

A Two-Sided Message Is One That