Jeremiah watched an advertisement for a breakfast cereal on TV. The advertisement was endorsed by a famous actor. After a few weeks, he could not remember the actor who was featured in the ad, but he could remember the message of the ad. This is an example of _____.
A) attitude confidence
B) symbolic motivation
C) emotional contagion
D) the endowment effect
E) the sleeper effect

Question

Quizplus · Accepted Answer

The scenario described is an example of the sleeper effect, where the impact of a persuasive message increases over time, even when the source is forgotten. In this case, Jeremiah remembers the message of the ad even though he cannot recall the famous actor who endorsed the product.

Jeremiah Watched an Advertisement for a Breakfast Cereal on TV