Which of the following best defines affective responses?
A) They are thoughts that express disagreement with a message.
B) They are feelings and images in response to a message.
C) They are recognitions and evaluations in response to a message.
D) They are thoughts that discount or attack the message source.
E) They are responses generated through central-route processing.

Question

Quizplus · Accepted Answer

Affective responses refer to the emotional reactions and imagery that a message may evoke in the receiver. These responses are subjective and based on personal experiences, beliefs and attitudes. Option A refers to cognitive responses, option C refers to cognitive and evaluative responses, option D refers to source derogation and option E refers to the type of processing involved in message comprehension.

Which of the Following Best Defines Affective Responses