Melissa watches an advertisement for Flyhigh Airlines on television. The advertisement brings back memories of family trips during her childhood, and it elicits an emotional response from her. In this scenario, Melissa's reaction to the advertisement can be categorized as a(n) _____.
A) affective response
B) two-sided response
C) ambivalent response
D) counterargument
E) ideal state
Correct Answer:
Verified
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