John likes an infomercial about a new piece of wearable technology. The celebrity in the infomercial explains how the technology works and shows its use in everyday life. In this scenario, John likes the ad because:
A) both positive and negative information.
B) of its two-sided message.
C) of its utilitarian dimension.
D) it creates the sleeper effect.
E) it evokes fear appeal.

Question

Quizplus · Accepted Answer

John likes the infomercial about the wearable technology because of its utilitarian dimension, which means he values the practical usefulness of the technology in everyday life.

John Likes an Infomercial About a New Piece of Wearable