Vicky likes an advertisement for candies because it reminds her of the times her mother gave her a candy as a treat when she was a child. In this case, Vicky likes the ad because of:
A) source derogation.
B) its hedonic dimension.
C) central-route processing.
D) its two-sided message.
E) its utilitarian dimension.

Question

Quizplus · Accepted Answer

Vicky's positive response to the advertisement is based on its emotional appeal, which falls under the hedonic dimension of advertising. The advertisement reminded Vicky of a pleasant childhood memory, which generated a positive emotional reaction in her.

Vicky Likes an Advertisement for Candies Because It Reminds Her