Attitudes are more likely to predict consumers' behavior when:
A) the consumers are not emotionally attached to the product.
B) the consumers are knowledgeable about the object of the attitude.
C) the consumers' cognitive involvement and elaboration are low.
D) the consumers are exposed to an advertising message but do not actually try the product.
E) the consumers' affective involvement is low.

Question

Quizplus · Accepted Answer

When consumers are knowledgeable about the object of the attitude, they are more likely to have a strong and informed opinion, which in turn makes their attitude a better predictor of their behavior.

Attitudes Are More Likely to Predict Consumers' Behavior When