If two cars are the same price, then price is not diagnostic, or useful, when consumers are making a decision.

Name: If two cars are the same price, then price is not diagnostic, or useful, when consumers are making a decision.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If two cars are the same price, price is no longer a differentiating factor and other factors such as brand reputation, features, and personal preferences become more important in the decision-making process. Therefore, price is not useful or diagnostic in this scenario.

If Two Cars Are the Same Price, Then Price Is