In the consumer decision process, _____ is the perceived difference between an ideal and an actual state.
A) problem recognition
B) internal search
C) external search
D) postpurchase evaluation
E) decision-making

Question

Quizplus · Accepted Answer

Problem recognition refers to the realization of a discrepancy between the actual state (a consumer's current situation or problem) and the ideal state (what the consumer wants or needs). The other options refer to different stages in the consumer decision process but do not directly relate to the perceived difference between an ideal and actual state.

In the Consumer Decision Process, _____ Is the Perceived Difference