A consideration set, which contains options that consumers want to choose among, consists of a leading brand's perfume, handbag, and designer footwear. To make this brand look even better, marketers decide to add accessories from an inferior brand to the consideration set. This act by the marketers is an instance of the _____.
A) biased effect
B) retrieval effect
C) feedback effect
D) attraction effect
E) differential effect

Question

Quizplus · Accepted Answer

This act by the marketers is an instance of the attraction effect, wherein adding an inferior brand to the consideration set can make the leading brand look even more attractive to the consumers. It is a common marketing strategy to influence consumer choice.

A Consideration Set, Which Contains Options That Consumers Want to Choose