Which of the following is one of the drawbacks of compensatory models?
A) They cannot help consumers in weighing the goodness of an attribute.
B) They cannot be used when brands in consumers' consideration set are similar in attractiveness.
C) They form an analysis where a negative evaluation of one brand cannot be made up by the positive features on others.
D) They require a significant amount of effort.
E) They do not fit with most decision-making situations.

Question

Quizplus · Accepted Answer

Compensatory models require consumers to evaluate all the attributes of each option and weigh them against each other, which can be effort-intensive, especially when there are many options or attributes to consider.

Which of the Following Is One of the Drawbacks of Compensatory