_____ is the process by which consumers combine items of information about attributes to reach a decision.
A) Conjunctive decision-making model
B) Intuitive decision-making model
C) Cognitive decision-making model
D) Emotional decision-making model
E) Differential decision-making model

Question

Quizplus · Accepted Answer

The cognitive decision-making model involves consumers gathering and processing information about attributes of a product or service and using this information to make a decision. The other options may also play a role in decision-making but do not specifically refer to the process of combining information about attributes.

_____ Is the Process by Which Consumers Combine Items of Information