Danny is interested in purchasing a new car. He sees an ad of a new car model manufactured by Jadeon, which is Danny's favorite car company. Danny's interest in the new model increases when he finds out through the ad that this model is affordable and also has a high engine power. In this scenario, Danny's method of making a judgment about the new car model is an example of _____.
A) mental accounting
B) an anchoring and adjustment process
C) consumer resentment
D) emotional accounting
E) an estimation of likelihood

Question

Quizplus · Accepted Answer

Danny's method of making a judgment about the new car model is an example of the anchoring and adjustment process. The ad provided anchoring information about Danny's favorite car company, and he adjusted his judgment based on the affordability and high engine power of the new model.

Danny Is Interested in Purchasing a New Car