Linda wants to purchase a new smartphone and assessing one brand at a time. She first collects information about Kiarane smartphones, which are marketed as top of the line. She decides to make a judgment on Kiarane smartphones before moving on to the next brand. This act of Linda is an example of _____.
A) attribute enhancement
B) a brand-expectancy model
C) a brand-decision delay
D) an appraisal theory
E) brand processing

Question

Quizplus · Accepted Answer

Linda's approach of focusing on one brand at a time, gathering information, and then making a judgment before moving on to the next brand is an example of brand processing. This method involves evaluating and processing information about a brand in a systematic manner.

Linda Wants to Purchase a New Smartphone and Assessing One