The difference between a conjunctive model and a disjunctive model is that a disjunctive model puts the weight on _____.
A) negative information
B) positive information
C) attribute information
D) attribute evaluations
E) consumer evaluations

Question

Quizplus · Accepted Answer

A disjunctive model is based on the idea that consumers are looking for at least one positive attribute or benefit when making a decision. Therefore, the weight is put on positive information in order to help the consumer identify at least one desirable option.

The Difference Between a Conjunctive Model and a Disjunctive Model