For each attribute, the point at which a brand is rejected with a noncompensatory model is referred to as the _____.
A) end note
B) margin point
C) cutoff level
D) threshold
E) benchmark

Question

Quizplus · Accepted Answer

A noncompensatory model is based on the idea that certain attributes are essential to the consumer and not interchangeable with other attributes. When a brand does not meet the minimum requirement for any of these essential attributes, it is immediately rejected. The point at which this rejection occurs is known as the cutoff level. Therefore, option C is the correct choice.

For Each Attribute, the Point at Which a Brand Is