In the _____, the consumer bases evaluations on several of the most important attributes rather than on all of them.
A) intractable model
B) spiral model
C) disjunctive model
D) value-based model
E) exploratory model

Question

Quizplus · Accepted Answer

The disjunctive model is when consumers base evaluations on several of the most important attributes rather than on all of them. In other words, they have a minimum threshold that if the product meets or exceeds certain important attributes, they will consider it a good option. It is also known as the "satisficing" model.

In the _____, the Consumer Bases Evaluations on Several of the Most