Maureen hates shopping for clothes and is easily confused if provided with plenty of choices. She has an upcoming office party for which she needs to purchase a dress. The night before the party, she reluctantly goes to a nearby mall to buy a dress that would be apt for the occasion. Which of the following consumer tendencies is illustrated by Maureen in this scenario?
A) Lack of expertise
B) Source inconsistency
C) Regret minimization
D) Imagery phobia
E) Decision delay

Question

Quizplus · Accepted Answer

Maureen's behavior illustrates decision delay, as she postpones shopping until the night before the party, likely due to her dislike of shopping and confusion when faced with many options.

Maureen Hates Shopping for Clothes and Is Easily Confused If