With the _____, consumers order the attributes in terms of importance and compare the options one attribute at a time, starting with the most important attribute.
A) subjunctive model
B) spiral model
C) exploratory model
D) evolutionary model
E) lexicographic model

Question

Quizplus · Accepted Answer

The lexicographic model is the correct option as it involves consumers ordering the attributes in terms of importance and comparing the options one attribute at a time, starting with the most important attribute.

With the _____, Consumers Order the Attributes in Terms of Importance