Caroline and her friends are going out of state for a vacation. The journey will require her to fill her car with gas. Since she needs a lot of gas for the journey, she does not care much about where she buys it, as long as it is cheap. In this scenario, Caroline is a:
A) market maven.
B) price purveyor.
C) deal-prone consumer.
D) high-effort decision maker.
E) price perception consumer.

Question

Quizplus · Accepted Answer

Caroline's primary concern is finding cheap gas, which indicates that she is deal-prone and values cost savings. This makes her a deal-prone consumer.

Caroline and Her Friends Are Going Out of State for a Vacation