_____ is the easy recognition of a well-known brand.
A) Brand equity
B) Brand familiarity
C) Brand seeking
D) Brand loyalty
E) Brand coherence

Question

Quizplus · Accepted Answer

Brand familiarity refers to the ease with which a target audience recognises a well-known brand. It is a measure of how familiar a brand is with its customers, which can lead to increased sales as people are more likely to buy from a brand they recognise and trust.

_____ Is the Easy Recognition of a Well-Known Brand