Healthy Bite ice cream formed a partnership with the Fingerlicking candy bars to come up with a new flavor of ice cream. This is an example of _____.
A) operant conditioning
B) co-branding
C) variety seeking
D) vicarious exploration
E) shaping

Question

Quizplus · Accepted Answer

This is an example of co-branding as two different brands (Healthy Bite ice cream and Fingerlicking candy bars) have come together to create a new product (a flavor of ice cream).

Healthy Bite Ice Cream Formed a Partnership with the Fingerlicking