Jason likes to drink a particular brand of soda and has been drinking that brand of soda for the last ten years. Lately, one of the newer brands has been gaining popularity and he wants to switch to that brand. In the context of marketing and consumer behavior, this phenomenon is referred to as _____.
A) indirect consumption
B) hedonic consumption
C) variety seeking
D) impulse purchase
E) symbolic consumption

Question

Quizplus · Accepted Answer

The phenomenon described here is variety seeking, which is a common behavior observed among consumers who desire to try new brands or products due to boredom or a desire for new experiences.

Jason Likes to Drink a Particular Brand of Soda and Has