Market share turns out to be a strong positive predictor of a company's future customer satisfaction, because consumers prefer many choices in the marketplace.

Question

Quizplus · Accepted Answer

There is no direct correlation between market share and customer satisfaction. A company with a dominant market position may not necessarily provide the best satisfaction for its customers. It ultimately depends on a variety of factors such as product quality, customer service, pricing, and innovation.

Market Share Turns Out to Be a Strong Positive Predictor