Which of the following statements is true of post-decision dissonance?
A) It occurs especially when motivation, ability, and opportunity (MAO) are low.
B) It requires low involvement from a consumer.
C) It occurs when consumers perceive a favorable comparison between two chosen options.
D) It reduces when there is a search for additional information from sources such as experts.
E) It increases due to an increase in confirmation bias.
Correct Answer:
Verified
Q1: In the context of the disposition process,
Q3: Post-decision dissonance is a feeling of elation
Q4: Market share turns out to be a
Q5: Ambiguous consumption information enhances consumers' ability to
Q6: Consumers disposing of a possession of high
Q7: To reduce dissonance, a search is conducted
Q8: Word of mouth between consumers tends to
Q9: While responding to service recovery, if consumers
Q10: Kimberly has been planning to purchase a
Q11: Consumers are less likely to complain when
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