In the context of responses to dissatisfaction, complaining is:
A) less likely as the level of dissatisfaction increases.
B) more likely when motivation, ability, and opportunity are high.
C) more likely when the severity of a problem decreases.
D) less likely when the fairness of an exchange is higher.
E) more likely when the offering is insignificant and time consuming.

Question

Quizplus · Accepted Answer

Complaining is more likely when motivation to voice dissatisfaction, ability to do so, and opportunity to communicate are all high. This is supported by research on the complaining behavior of dissatisfied consumers.

In the Context of Responses to Dissatisfaction, Complaining Is