In the context of service recovery, which of the following should businesses do when customers respond aggressively to a problem?
A) Remind customers of their contract of purchase
B) Give customers choices to allow them to feel in control of the situation
C) Give customers a rational response explaining the situation
D) Offer customers a discount on all the products to rebuild their satisfaction levels
E) Sincerely apologize to the customers
Correct Answer:
Verified
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