Customer retention:
A) refers to the word-of-mouth communication that focuses on reasons why consumers like or dislike owning or using an offering.
B) is the practice of working to satisfy customers with the intention of developing long-term relationships with them.
C) refers to the positive disconfirmation of warranty and service expectations.
D) refers to the well-defined beliefs and expectations that result in hypotheses generation.
E) is the result of post-decision dissonance and post-decision regret.

Question

Quizplus · Accepted Answer

Customer retention is the practice of working to satisfy customers with the intention of developing long-term relationships with them. It involves building strong relationships with customers through things like excellent customer service, loyalty programs, and personalized experiences.

Customer Retention