Consumers are not susceptible to informational influence when considering complex products such as electronic appliances that consumers cannot easily understand how to use.

Question

Quizplus · Accepted Answer

Consumers are often susceptible to informational influence when it comes to complex products such as electronic appliances that they are not familiar with. In such cases, they may seek out information and recommendations from sources such as online reviews, product manuals, and salespeople.

Consumers Are Not Susceptible to Informational Influence When Considering Complex